DRIVE EVENT ATTENDANCE
and trending in the world of content syndication!
Our Marketing as a Service (MaaS) solutions generate continuous pipelines of quality prospects for businesses while integrating with your existing sales processes (CRM) and in-place lead management.
Ultimately our clients achieve:
Organizations who partner with Selling Simplified close more business faster because our services streamline and accelerate the sales process—Enabling sales teams to simply focus solely on continuing conversations with engaged prospects from a nurtured pipeline.
Selling Simplified Inc. is part of the Selling Simplified Group (SSG) founded in 2012, an organization of sales and marketing technologists dedicated to helping companies fill sales funnels and grow revenue – fast! Our mission is to simplify selling so sales teams can focus on closing and growing revenue by helping to keep their pipelines full of high quality, nurtured, sales-ready leads.
We combine best-in-class Marketing-as-a-Service solutions with an experienced and talented team of marketing specialists capable of getting the job done right. By working together Selling Simplified will help grow your business the way you’ve always envisioned.
With headquarters in Greenwood Village, Colorado, Selling Simplified is a global organization with regional offices in California, London, and Pune, India.
Co-Founder, President and CEO
has a proven track record helping companies develop new markets and building a solid foundation for long-term growth. Prior to Selling Simplified, Michael became VP Sales at NetLine Corporation after the acquisition of his company All About Sales where he was the founder and CEO, a leading provider of pay-for-performance appointment setting services.
Earlier in his career, Michael launched the U.S. operations of Target 250, an appointment setting firm, and assumed the role of CEO for the group covering European and North American operations. Michael has worked in a number of senior sales executive positions with software and IT services companies. He has held CEO positions with e-Vantage and Moscow-based Vega Technologies (a company he also founded). He was co-founder and Director of CWB, a leading IT financial services company based in London. He also served as IT Director for Renaissance Capital in Moscow and has held positions with Swiss Bank Corporation and Credit Suisse Financial Products.
Successful entrepreneur and dynamic leader; developed new markets by creating innovative solutions designed to help build client revenue
Jag is a seasoned client relations professional decorated with over 100 successful campaigns in the past 5+ years. He has proven his technical sales abilities through building multi-million dollar client portfolios in lead generation, building a $12 million territory for a mobile telecom reseller in NY Metro, and building highly competitive sales teams in the consumer electronics industry.
Jag is a vital part of the Selling Simplified management team who brings the vision that, through full understanding of our clients’ sales pains, we can deliver highly qualified appointments that match each clients’ sales abilities for a win every time. Having delivered over $10 million in pipeline business for and a lasting relationship with clients like Arrow ECS, Jag implements proven strategies to successfully manage campaigns from conception through completion, no matter the territorial challenges.
Seasoned client relations professional; superb technical sales ability and experience building multi-million-dollar client portfolios’ lead generation programs
Technically astute visionary; the brains and driving force of innovative solutions using the most advanced event-driven, data-matching technologies found anywhere
Chief Technology Officer
Mark’s technology career spans 25 years and three continents, delivering cutting edge, innovative solutions for some of the worlds largest companies.
Prior to joining Selling Simplified, Mark worked for TIBCO for 10+ years holding the position of Principal Solutions Consultant where the role included conceiving advanced use case solutions around event driven selling, business process management and productivity advancements. His clients included Wells Fargo, Citibank, JP Morgan and Guardian Life to name a few.
Prior to TIBCO, Mark was SVP of Speciality Practices at Starpoint Solutions, a well know New York based System Integrator where he led multiple practices including Workflow and Business Consulting that broke several new innovation barriers around systems integration, business process management and multi-lingual web content processing.
Mark has degrees in Mechanical Engineering and Business Information Systems as well as post-graduate MBA studies in Information Systems Management from Bournemouth University.
Mark is extremely well traveled having visited, worked in, vacationed in or travelled through 38 countries to-date and he’s not done yet! Mark lives in New York City with his Wife, Jackie.
High-tech marketing professional; helped lead strategic initiatives and launch ground-breaking enterprise solutions that revolutionized the application infrastructure
Chief Marketing Officer
Dean brings to Acquiro 23 years’ marketing experience promoting enterprise software solutions to the Global 2000 and mid-markets. With a progressive career in senior and executive level management positions, Dean has been associated with some of the leading enterprise software companies, including Axway, VMware, TIBCO, and BEA Systems.
Prior to joining Acquiro in March of 2016, and helping orchestrate the company’s launch, Dean was the CMO at Axway where he oversaw all aspects of outbound marketing while managing a globally distributed team. He was also part of Axway’s Executive Leadership Team where he advised on strategic acquisitions that enabled the company to enter new markets. Dean brings with him a diversified marketing background that includes product marketing, vertical solutions marketing, global sales enablement, PR and analyst relations, corporate communications and global demand generation.
Dean holds a Masters of Business Administration and a Bachelor of Science degree in Public Administration, both from the University of Southern California.
The man behind the numbers; scaled financial operations in high-growth organizations specializing in cutting-edge products in software and IT infrastructure
Chief Financial Officer
Daniel comes to Selling Simplified with 20 years of experience spanning the High Technology, Real Estate, Financial Services and Management Consulting industries. He brings deep knowledge and expertise, not only in finance and accounting, but also from a strategic planning, budgeting, operational efficiency, business development and project management perspective.
Daniel has held the position of Senior Financial Officer over the past 8 years for global companies specializing in innovative, cutting-edge products in the digital/content marketing, software and IT infrastructure spaces. More specifically, Daniel has scaled financial operations in high-growth organizations through consistent 40-60% year-on-year growth on several occasions, including Bay area based BrightTALK Inc. As an active member of senior management, he has contributed to extensive financial structuring, due diligence, deal analysis and negotiation, in addition to reporting, valuation and ongoing oversight of financial performance and metrics measurement for international operations.
Daniel holds a Certified Management Accountant (CMA) designation as well as a Certified Public Accountant (CPA) license. He attained a Bachelor of Arts in Economics and Geography in addition to a Diploma in Management Studies from Wilfrid Laurier University in Waterloo, Ontario, Canada. He also holds a Masters in Business Administration (MBA) from Arizona State University in Tempe, Arizona.
“Selling Simplified has been a true all-round partner, from building top of the funnel leads to playing a key role in our ABM campaigns. They give us the coverage we need to ensure our content is being promoted to our audience at the right time. With their seamless Marketo integration we have been able to increase our conversion rates and develop new opportunities in our sales pipeline much faster.”
“At Intacct, we’ve had an excellent experience working with the Selling Simplified team to deliver quality leads for our demand generation campaigns.”
“Selling Simplified delivers consistent quality and scale for my clients. They are a solid partner with whom to work, providing excellent service to support their offerings.”
“Selling Simplified is truly a trusted partner, continually delivering excellent programs and services. Their expertise and quality results are unmatched and make them a staple on most media plans. I absolutely love working with Team Selling Simplified!”
“GLG has had the pleasure of collaborating with the Selling Simplified team on targeted lead generation programs that are tailored to the needs of our technology client. Not only has Selling Simplified been a valuable contributor to the development of campaigns, but they execute on their commitments seamlessly. Selling Simplified is not just a lead generation firm, they have become a partner in innovation for my team.”
What we do at the core is forge valuable connections between our clients and prospects in their regional markets — and those connections begin with conversations sparked by innovative content. In addition to providing sleek and cutting-edge designs, our ability to customize and localize content helps boost our clients’ brand and generate leads. In order to fully support the orchestration and execution of global campaigns we also offer complete translation services for our creative materials. We invite you to take a look at our creative examples — enjoy!
Marketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are complemented by the Marketing Nation™, a thriving network of more than 190 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Founded in 1994, the Colorado Technology Association is a 501(c)(6) not-for-profit organization dedicated to advancing the technology industry. Our mission is to foster growth and opportunity for the technology industry. The Association represents the state’s technology industry through key public policy and legislative efforts to ensure our industry is poised for growth.
For nearly 150 years, the Denver Metro Chamber of Commerce has been a leading voice for Colorado’s business community. With a membership that spans the seven-county metro region and includes 3,000 businesses and their 300,000 employees, the Chamber is a powerful and effective advocate for both small and large businesses at the local, state and federal levels. As business leaders committed to creating a healthy business climate, the Chamber focuses on key issues: a solid multimodal transportation infrastructure; access to quality, affordable health care; and a competitive primary, secondary and higher education system.
Denver South EDP’s predecessor organizations were wildly successful in growing the Denver South Region into what is today: Colorado’s Corporate Capital, home to seven of nine Colorado-based fortune 500 headquarters. We are committed to building upon the organization’s legacy through visionary economic development leadership, civic involvement and positive business advocacy in a non-partisan and collaborative manner to continuously improve the region’s economy and high quality living standard.
All sales leads are not created equal, therefore, they should not be treated equally. Many prospects demonstrating an interest initially – perhaps because they registered for a webinar or downloaded a whitepaper – are often in the early stages of the “buyer journey” and may just be gathering information. However, they could be a long way from being “ready to buy” that includes having a well defined and funded project – these prospects need to be effectively nurtured until they are indeed ready to buy. This nurturing process is critical for maintaining prospect awareness of your brand and offering, which requires a steady stream of marketing “touches” through carefully coordinated campaigns that deliver the right content, to the right contact, and at the right time in their buyer journey.
Selling Simplified has created content syndication programs and services that have been tailored to address all three stages of the sales funnel that align with the buyer’s journey. Moreover, the key to effectively generating either CPL, NRL or SRL leads starts with our ability to leverage high quality contact data in order to accurately target and reach these buyers – a core strength that is unmatched by any other marketing services vendor. Combining our use of complete and accurate data, with our ability to create innovative and compelling content that will incite prospect interest and action, is Selling Simplified’s strength and differentiation.
CPL – Top of Funnel
NRL – Middle of Funnel
SRL – Bottom of Funnel
The key to creating awareness of your demand generation activities and drive attendance starts with our ability to leverage high quality contact data that enables us to accurately target and reach your potential buyers – a core strength that is unmatched by any other marketing services vendor. Combining our use of complete and accurate data, with our ability to create innovative and compelling promotional materials, has been proven to significantly increase registrations for our client events.
A 10-20% conversion rate – based on the number of contacts targeted and actual attendance – is the goal by most Marketers for webinars when soliciting net-new audiences. But what if your promotional content is untested? What if your audience is very small? What if you’re using a new lead generation company? You’ll want to avoid the risk of wasting tens of thousands out of your budget when there are so many unknowns – and to run a few trials while building your audience is just too expensive. That is, until now!
Cost-Per-Attendee Digital Event Registration Campaigns are designed to reduce the risk and increase ROI for companies that are tired of paying for net-new registrations that just don’t convert to attendance. This model also provides a low-risk mechanism to ensure that your webinar content is still producing actionable leads even after the date has passed. Essentially combining two demand generation mechanisms around your webinar content so you can cater to an audience that is increasingly mobile.
When a budget has been set to drive attendance for a webinar, clients are only charged for actual attendees (not just registrations), so your cost per attendee KPI is met before the campaign even starts. The remainder of the budget after the webinar has passed is then allocated to on-demand webinar syndication, but the cost per lead is significantly less. The concept is the same when using video streaming services like Netflix and Hulu, where a viewer is able to consume the content of their choice at a time that is most convenient for them – either way the message gets across and caters to a larger audience that would have otherwise been missed.
It’s a bit like watching on-demand television programming late at night for a person who works extended hours. In the same way, a prospect’s interest level in either instance (live or on-demand) is the same, but in the case of on-demand the prospect is simply viewing the content on their own time when they can focus, rather than at a time that is pre-scheduled which may not be the most opportune for them to digest the information, or even attend. So now you have both live attendees and on-demand viewers that are significantly more likely to attend your next webinar or live event, but you didn’t break the bank on it.
Our United Kingdom Selling Simplified team is small, but mighty. With less than ten employees in the office, this group is full of self-motivators and go-getters. Our UK office is located in Richmond, just a short drive from the hustle and bustle of downtown London. Check out the available listings and become a part of team Selling Simplified UK.Simplified.
The United States has branches in three different areas including the East Coast, California, and at our headquarters in Denver, Colorado. Each team is as dedicated as the next to the Selling Simplified brand. Whether it is the breath-taking view of the Rockies or a quick jaunt to the Golden Gate Bridge, working at Selling Simplified has a lot to offer inside and outside of the office.Simplified.